Branding, Web design

SHOOK is a new creative PR agency, with the backing of Hope & Glory, that aims to ‘shake things up and make a difference’. Working closely with the two founders, we developed an impactful brand to help them achieve this ambition, with a collage style with splashes of vibrant colour playing into the idea of ‘shaking things up’ and newsprint style images linking back to the PR industry.

The double O’s within the SHOOK logo are overlapped like a Venn diagram to signify their position in, what they coined, the ‘magic middle’ – where planning and creative combine. The resulting circular shapes are used throughout the branding, creating unique opportunities for cropping the eccentric image set.

We designed and built their website while also supplying them with brand guides, business cards, presentation templates and social media framing and assets. We continue to support them in their goal of helping to shake things up and make a difference.

The double O's are overlapped like a Venn diagram to signify SHOOK's position in the 'magic middle' - where planning and creative combine.

The double O's are overlapped like a Venn diagram to signify SHOOK's position in the 'magic middle' - where planning and creative combine.

The double O's are overlapped like a Venn diagram to signify their position in the 'magic middle' - where planning and creative combine.

The double O's are overlapped like a Venn diagram to signify their position in the 'magic middle' - where planning and creative combine.

"We really appreciate everything you’ve done on the branding and site. We've had some lovely comments on how cool and slick it looks and you have constantly gone above and beyond!"

Gemma Moroney – Co-founder & Behaviour Designer

"We really appreciate everything you’ve done on the branding and site. We've had some lovely comments on how cool and slick it looks and you have constantly gone above and beyond!"

Gemma Moroney – Co-founder & Behaviour Designer

"We really appreciate everything you’ve done on the branding and site. We've had some lovely comments on how cool and slick it looks and you have constantly gone above and beyond!"

Gemma Moroney –
Co-founder & Behaviour Designer