Vestiaire Collective

The Smart Side of Fashion

Web design, UX/UI, Interactive

We collaborated with Vestiaire Collective to help bring their “Smart Side of Fashion” campaign and report to life. The report looked at the impact COVID-19 has had on fashion and the sustainable side of the industry. We designed and developed an interactive microsite as well as PDF downloads and supporting campaign assets.

The Smart Side of Fashion is Vestiaire Collective’s first-ever bi-annual report. The brief was to create something bold and youthful that would have impact and influence within the fashion industry while securing valuable SEO backlinks and press coverage.

The campaign was multi-faceted including PR, and social. Oath provided assets to support each of these activities such as video content for instagram and paid-for social ads. Overall the site helped secure over 85 pieces of press coverage and 35 backlinks as well as gathering 125 leads, including key industry insiders.

View The Smart Side of Fashion site here.

Tanny Onsalo
Global Fashion Content Strategist

"When it comes to digital design and creative innovation there are many competitors that talk a good game, but Oath worked through building the entire visual project of The Smart Side of Fashion to ensure no detail was left forgotten. From the smallest HTML code to the print pdf, no stone was left unturned and reproduced in multiple languages as well, ensuring interactivity for users across the globe. Appealing to many heads of the company and influence in the fashion industry; the concept of the design and execution happened from A-Z with close professional collaboration of their team."

Tanny Onsalo
Global Fashion Content Strategist

A PDF download of the report was also available
The site and PDF was translated for each of Vestiaire Collective's core markets.

"The project since the launch has been engaging customers and industry commentators, media and press alike and bringing our business great results. Thank you."

Tanny Onsalo – Global Fashion Content Strategist