European Fashion Map

Web design, UX/UI

Lyst tracks millions of fashion searches across the world every month.

We worked with Lyst to visualise their European fashion report, showcasing the trending brands and products across Europe. We created an interactive map that allowed you to explore the data visually.

The map was created with two objectives in mind, firstly to create an engaging piece of content for their consumers and secondly to facilitate journalists to extract data to write their own articles. The map was also translated for their eight core markets.

We created supporting campaign materials such infographic style stills, press release headers, email signatures and social media videos and graphics. The microsite was shared with media contacts and was picked up globally including German Vogue.

"We had very positive feedback from journalists who loved the map and its interactivity"

Eva Lindner, Marketing Communications Lead

The site achieved the mobile excellence award from web design award body Awwwards