Using Lyst’s data on 60 million denim related queries over the last 12 months, we created a denim report micro-site, featuring photography and video content of the breakout denim trends. The interactive platform visualised the change in trends over the last 10 years as well as global insight and a look at the weird and wonderful shareable denim styles such as ‘Janties’.

We worked with photographer Jonny Storey to create all of the imagery and video content for the micro site.

The site was awarded with AWWWARDS site of the day award. As well as being featured on Readymag as an example of ‘best projects’.