Johnson’s®, the global baby products brand, took a fresh new look at their baby products and improved everything in the range, making them gentler and with fewer ingredients. To help promote the main improvement of the range, making them gentler, and while getting todays parents to #CHOOSEGentle we worked with them to create the Generation Gentle Report.

The report took an expansive look at modern day parenting across the globe, with surveys conducted by our sister company OnePoll in Poland, Russia, Saudi Arabia, South Africa, Spain, and the UK. With results revealing families are looking for connection, kindness and a more gentle world with more support.

We provided assistance with the copy and data, producing a branded report using Johnson’s® photography for A4 print and online viewing.