Premier Inn

Meet in the Middle


Premier Inn, one of the UK’s biggest hotel chains, carried out some research that found two-thirds of us have missed out on events with loved ones and friends due to lockdowns. With COVID restrictions easing they wanted to create an interactive tool that would allow people to meet up again bang in the middle of their friends locations.

We worked with them to create the interactive map that allows users to input up to 3 different addresses and find the optimal middle distance between each. The map even includes the closest tourist attractions and meeting points as well as the closest Premier Inn hotels to reinforce brand messaging.

The interactive tool was hosted on the Premier Inn site and news coverage, which included backlinks to this page, made on a variety of news sites including the Express, the Sun, Mirror and Daily Star.