Premier Inn wanted to highlight how guests who have been missing their stays at the hotels have been getting their fix by purchasing their pillows instead, selling up to 150 pillows per day.

We worked with them on a light-hearted puzzle to help cut through the heavy news agenda, challenging people to ‘count the sheep’ with 50 to be found. The puzzle made many news sites including The Sun, The Mirror and the Daily Star. Have a go and see how many you can count.