Green Chef

Quiz, Illustration

Green Chef, a recipe box delivery brand wanted to create some engaging content to support PR activity around Christmas personality types.

Behavioural psychologists identified seven Christmas personality types they believe every adult fits into.

The idea was a perfect fit to create a quiz where people could find out what Christmas personality type they are. They personality types included ‘ Grinch’, ‘Generous One’ ‘Stressy one’ and the ‘Diplomat’. Oath designed the quiz and illustrated the personality types. Images of the individual personality types, designed to look like collectable cards were also created to go with the press release.

The quiz was used as part of a press release but also found success on social media where it was highly engaged with. Overall the quiz had over 14k plays and sparked a conversation of over 200 comments.